Ma.GI. S.r.l. has been producing kitchen units for over 40 years. Constructing kitchens is the passion which runs through all 40 years of the history of MA.GI., a company which has evolved over the years without ever losing sight of the fundamental role undertaken by the people within it. The company puts its inheritance of craftsman knowledge at the service of “made in Italy” modern production technology, reacting quickly to changes in the habits and tastes of different generations, showing a capacity for evolution and development, without ever abandoning its artisan roots. The company’s upward progress has been made possible by the guarantee of an excellent quality-price ratio, assisted by efficient post-sales services, all guaranteed by the highest levels of professionalism from a company which has been present in the kitchen sector for 40 years.

Our strengths are the rapidity of deliveries and the flexibility with which we are able to satisfy the requirements of our individual customers. An ability which we have maintained constant, despite producing an ever higher number of kitchens. The inheritance of handicraft has encountered technological innovation and management efficiency and this mix allows the requirements of every customer to be satisfied at any moment as regards speedy deliveries, competitive costs and tailor-made production giving life to kitchens with a high quality value as regards aesthetics, functionality and reliability and which are long-lasting, whilst at the same time maintaining an excellent quality-price ratio which allows us to keep our prices competitive. Over the last 15 years, the company has made important investments in production processes, technological innovation and management efficiency, whilst still well aware that it is people that make the difference. A respect of individual employees which is demonstrated by an extremely low turnover, by the entry of new generations linked through family relationships and by the deep connection with the factory which is even rooted in the new generation, creating a tight network of family as regards management and employees. Whilst the baton is still safely in the hands of the founder, his successors have been taking on managerial roles for several years. Over time, the company has always attempted to qualify its offer, searching to reposition itself in order to avoid direct comparison with low-cost foreign products, and has considered the standards obtained up until this moment as binding. It will continue to be directed towards a mass market, supplying products which are ever more functional and ensuring competitive prices. The sector to which it refers is therefore the market area in which it is possible to find the best quality/price ratio; on the basis of the style, manufacturing technology and materials used, it manages to cover both different business areas:
“Traditional” with classic kitchens in the style and market niche of masonry and country-style compositions designed for a customer with more sophisticated tastes and “Modern” with modern, contemporary kitchens which are designed for a target customer who prefers functionality and innovation.

In order to market the products, we have a distribution network which includes over 400 qualified dealers, assisted by a strong presence of agents and executives who are committed to creating a relationship built on trust with each individual customer. Moreover, over the past few years, thanks to internationalization processes, the company has gone beyond the Italian territory, experiencing numerous successes aboard. For the diffusion of its products, the company chooses entry strategies which allow it to be very present in the points of sale through the exhibition of its models because only in this way is it possible to fully appreciate, thoroughly analyze and touch the excellent qualities of the kitchens with your hands. The company’s future strategies are aimed not only at continually reinforcing relationships with customers but also at consolidation and pushing forward the internationalization processes.

Our production, continually in search of experimentation in aesthetic solutions which are functional at the same time, does not neglect other aspects, paying attention to respect for the environment, product safety and innovations in the sector, in view of continuous improvement. Research into new variants of colours and materials, and experimentation with components rely only on products which guarantee high standards of quality and Italian design, and this is guaranteed by close ten-year relationships with suppliers which are recognized on an international scale and are leaders in their sectors.

The basis of the creation of new models and the process of devising them is composed of studies of a statistical and sales nature; the conception of a kitchen model originates from the in-depth analysis of the market, trends, preferences of the public and the needs to be met.

The development of the plan therefore follows the identification of the functional aesthetic principles, and is the phase in which the creation of a prototype allows us to evaluate all the different aspects related to the feasibility of the product and allows us to verify its strengths and weaknesses, and the study of methodologies to proceed with any modifications.
The design of the model takes place at our technical offices with the collaboration of graphic and other designers and architects, through the use of Autocad/3Cad engineering systems, optimized for furniture recognized at an international level.
The last step is represented by the creation of the photographic preview in prestigious studios which carry out services for various furniture industries and the model is finally presented to the network of agents who deal with offering the kitchen to all our dealers. The production process relative to the orders in the portfolio is carried out at our plant, equipped with line machinery which is the result of modern technologies which allow us to work as quickly as possible, and guarantee the same level of flexibility for the movement of production outside the line. Moving thousands of packages a day, each package is labelled with a barcode system which ensures that each individual piece can be traced throughout all the production phases which lead to delivery to the customer.

We therefore take the same care we take when producing the furniture while making up the packages, reconciling the requirement for speed with the need for reliability when handling the various packages in the loading and unloading operations, that is to say thanks to the continued effort in training personnel who give results in terms of the reduction of breakages. For transportation to the customer, the company relies on operators in the transportation sector which are qualified and specialized in transporting furniture.